In the ever-growing digital universe, price remains the key search differentiator in people's buying behaviour, and price comparison websites are now de rigueur for people keen to minimise price while maximising choice.
Such sites include those comparing the prices of various insurance products, but there is a fundamental drawback: one site does not fit all.
If you only realise this when you claim on a cheap policy and are told the policy does not in fact provide all the cover you thought, it is too late.
General insurance is traded openly on sites ranking results by lowest price first and the scramble for more business has seen specialist products sold in this way, with the medical and caring sector a major target.
Surgery and locum insurance policies are two areas where using price comparison sites can lead to buying less than the best cover.
You may save money on the premium itself, as well as time arranging the insurance. But with these sites it is often not possible to access professional advice from a specialist provider.
So if using a comparison site for practice-related (or personal) insurance cover needs, check if the site allows for the basic elements in the checklist below (see box).
When you consider the detailed needs of the practice, it may well become apparent that using a knowledgeable broker is a better way to meet your specific surgery cover needs.
- Jason Brown is head of sales at specialist insurance provider for medical professionals, Towergate MIA
- www.healthcarerepublic.com/gpinsurance or 0844 736 8328